On brand. On point. On time.

I’ve been working in the global high-tech industry for over 20 years, starting as a tech support engineer and manager before transitioning to content design. I help companies create and maintain a unique persona, which echoes cohesively throughout all content channels and user journeys. I also create on-brand technical and thought leadership content.

Throughout my career, I managed projects and teams and lead cross-organizational collaborations. I am hands-on, a bookworm and a self-learner. I am both geeky and edgy and can communicate with all members of your organization, from CEO to DBA.


I believe content is the heart of the user experience. The right content will turn your users into fans, increase usage and customer loyalty and thereby, promote your business goals. It is the quickest, most cost-effective way, to boost your relationship with your users.

I’ve worked for SaaS, big data, cyber, DevOps, AI, Fintech, IaaS, PaaS and IOT companies and would love to work with you too!


My customers include the following:

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This is what they've said about working with me:

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Let’s tell your tale of Wow !!!

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Website designed, written and created by Sharona Reouveni, Tel-Aviv 2020

Illustrations by Amir Percia