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Conversation designer
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Content designer
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UX writer
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Tech writer
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Tech blogger
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Conversation designer
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Content designer
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UX writer
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Tech writer
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Tech blogger
Hello! I’m Sharona,
a Content Experience Designer
for complex systems.
Complex doesn’t have to mean complicated!
What I bring and why it matters
I'm a full-stack writer, experienced in the entire scope of tech copy
(UX writing, conversation design, tech writing, and blogging). I know how to create the right content for the right user at the right time, promoting your business goals by turning users into fans and reducing employee workload.
Picture me as a product writing sandwich, with fresh design buns holding together all the tasty content components.
An out-of-the-box thinker, I blend creativity with data-driven insights to create human-centric designs and conversation flows that drive business growth. I also develop processes and infrastructure to help software companies define and maintain their content persona at scale, boosting performance.
Before transitioning to content, I was a tech support engineer and manager for over a decade. This background means that, while rooted in user advocacy, I'm incredibly technical and perform well under pressure.
I'm hands-on, a bookworm, and a fast learner. I'm both geeky and edgy and can communicate with anyone in your company, from CEO to DevOps. My passion for creating delightful content experiences in complex environments is matched by my dedication to continuously expanding my skillset.
Skills & Technologies
AWS / Azure / UNIX / Linux / Android / iOS / Virtual machines / SaaS / LMS / Cyber security / Compliance / CI/CD / Chatbots / AI / LLM / TTS\STT / SQL / Python / REST API / JavaScript / HTML / XML / JSON / SSO / Access Control / Antivirus / MS Office / Figma / Flare / Oxygen / Postman / Frontitude /
Ditto / Voiceflow / Confluence / Notion / Salesforce / Hubspot / Zendesk / Monday / Git / Jira / Looker / UX writing / Technical writing / Product writing / Localization / Marcom / Conversation design / Technical support /
Project management / Team leader / Presale / Post sale
Nationality: German, Israeli
Currently residing in: Tel Aviv, Israel
Open to work in: Israel, Western Europe, and the UK (remote or relocation)
Languages: Hebrew, English, French, German
A few of my favorite things
Doggos, carbs, theater, coffee, reading, gardening, tennis, traveling, painting, and sleeping late.
Want to know more?
Chat with Virtual Sharona, the smart assistant I designed to answer all your questions about my career and expertise.
* Virtual Sharona has some bugs due to the Chatbase integration needed for this website. Thanks for understanding!
Some of the organizations I worked for
What my clients and colleagues say about me
Noah Harel
NLP Engineer Team Lead at Hyro
Sharona's focus on the task at hand, coupled with her understanding of highly technical aspects, resulted in insightful designs for our virtual assistants in healthcare. Her expertise in conversation design and real-world research elevated our projects, challenging traditional approaches to patient care. As an engineer,
I was inspired by her commitment and guidelines to improving UX by considering user experience in every feature I worked on. Sharona brings a vibrant, creative energy to the workplace, contributing to a positive team dynamic and fun atmosphere.
Roi Amior
Co-Founder & CPO at anecdotes
After looking for a UX writer for months, I finally met Sharona – a true professional, super-talented individual who knows what she does. Sharona joined our product department as the first UX writer and built, hand-in-hand with the head of the studio and the product managers, the entire content design process, an integral part of the product development cycle. Apart from being professional, super technical, and a quick learner, I discovered the person you could not be happier to have in your team – sharp, humble, with a great sense of humor, which adds a unique touch to the team. I strongly recommend Sharona for solving complex UX challenges, specifically in SaaS B2B products, and as a strong addition to any product or design team.
Inna Shtuckmeyster
Head of Design at anecdotes
Sharona is everything I hoped for in a UX Writer and way more than I could ever have imagined! She is a fast learner, a brilliant UX writer, a team player, and one of the nicest people I've ever met. Her technical background is a huge plus when it comes to writing for complex platforms and her creativity is a huge advantage in general. She asks the right questions, has very quick comprehension and comes up with great, out-of-the-box answers. I can honestly say that the platform is better for her having worked on it. I would highly recommend Sharona and truly hope to work with her again in the future.
Avita Flit
Director of Product Design at Appdome
I had the chance to work with Sharona on a very intensive project for my company, which includes full Tone of Voice characterization and implementation in the support cycle, marketing elements, and the iPaaS platform. Sharona is a very focused and professional UX writer and a true pleasure to work with. She always understands the needs of the company/client. She is an asset to any team, both professionally and personally.
Dan-ya Shwartz
Former Data Scientist & Growth Expert at Alooma, now at Meta
Sharona is a hard worker, deep thinker type of person. We've had the pleasure of working together on a series of manuals on data analysis. Sharona managed to turn my scrambled technical thoughts into a coherent piece of interesting content, and that was not an easy job to do. If you're looking for someone who is not afraid of deep diving into a new world of unknown content territories, she's your person.
Freelance services
Available in English and Hebrew
Conversational design
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UX writing (microcopy)
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Chatbot / AI assistant design
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Localization
Tech writing
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Tech documentation
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Tech blogging
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Tech websites
Strategy & guidelines
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Tone of Voice design
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Style guides
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Content experience consultation & localization
