It's a writer...
it's a strategist...
it's a 

If you're looking for:

  • Tone of Voice design

  • Content strategy

  • Microcopy (UX writing)

  • Technical writing

  • Technical blogs

  • Technical websites

You've come to the right place.


On brand. On point. On time.

I believe content is the heart of the user experience. The right content will turn your users into fans, increase usage and customer loyalty and thereby, promote your business goals. It is the quickest, most cost-effective way, to boost your relationship with your users.

I’ve been working in the global high-tech industry for over 20 years, starting as a tech support engineer and manager before transitioning to content design. I help companies create and maintain a unique persona, which echoes cohesively throughout all content channels and user journeys. I also create on-brand technical and thought leadership content.

Throughout my career, I managed projects and teams and lead cross-organizational collaborations. I am hands-on, a bookworm and a self-learner. I am both geeky and edgy and can communicate with all members of your organization, from CEO to DBA.

I’ve worked for SaaS, big data, cyber, DevOps, AI, Fintech, IaaS, PaaS and IOT companies and would love to work with you too!


Some of my clients


What my clients say about me

Avita Flit

Product Owner and UX Lead at Appdome

​I had the chance to work with Sharona on a very intensive project for my company, which includes full Tone of Voice characterization and implementation of it in the support cycle, marketing elements and the iPaaS platform. Sharona is a very focused and professional UX writer and a true pleasure to work with. Always understands the needs of the company/client. She is an asset to any team both on a professional on a personal level.

Zviya Baron

Head of HANGAR at IAI’s Commercial Aviation Innovation Hub (formerly)

Sharona is a real pro. She has an excellent eye for the real meaning of things and understands God is in the details. Working together was a delight. Although very talented, she received my comments and worked hard to implement them so that our organization spirit would be represented.

Dan-ya Shwartz

Data Scientist & Growth Expert at Alooma (formerly)

Sharona is a hard worker, deep thinker type of a person. We've had the pleasure of working together on a series of manuals on data analysis. Sharona managed to turn my scrambled technical thoughts into a coherent piece of interesting content, and that was not an easy job to do. If you are looking for someone who is not afraid of deep diving into a new world of unknown content territories, she is your person.

Tali Stern

Owner at TaliStern.Design

I hired Sharona to write copy & microcopy for my studio’s website. I was after a unique voice, someone who’ll communicate my character and my design style while following my brand’s strategy and professional values. She threw herself into the project, both strategically and creatively, captured the spirit of my brand and put it into words. The result is a highly professional website, which attracts just the right customers for my business. I would definitely hire Sharona again in the future.

Daphna Rosenzweig Ben Ezra

VP at Vitendos

As a digital marketing agency, we deal with diverse projects requiring top of the line content creation. Sharona identifies each of our customers’ audiences, content world and messaging, creating a suitable tone of voice. She then writes effective, insightful and well-constructed content based on in-depth research and creative thinking. Sharona’s attentive service (even on extremely tight schedules), patience and decency make her a pleasure to work with. That is why she is always our first choice when hiring a content creator. 


I can tell your tale of Wow!!!

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Website by Sharona Reouveni, Tel Aviv 2020

Illustrations by Amir Percia