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  • Conversation designer

  • Content designer

  • UX writer

  • Tech writer

  • Tech blogger

  • Conversation designer

  • Content designer

  • UX writer

  • Tech writer

  • Tech blogger

​Hello! I’m Sharona,
a Content Experience Designer
for complex systems.

Sharona at her desk
Speech bubble - Complicated doesn't have to mean complex

Complex doesn’t have to mean complicated!

What I bring and why it matters

I'm a full-stack writer, experienced in the entire scope of tech copy 
(UX writing, conversation design, tech writing, and blogging). I know how to create the right content for the right user at the right time, promoting your business goals by turning users into fans and reducing employee workload.

Picture me as a product writing sandwich, with fresh design buns holding together all the tasty content components.

Content experience design sandwich

An out-of-the-box thinker, I blend creativity with data-driven insights to create human-centric designs and conversation flows that drive business growth. I also develop processes and infrastructure to help software companies define and maintain their content persona at scale, boosting performance.

Sharona's soft skills

​​Before transitioning to content, I was a tech support engineer and manager for over a decade. This background means that, while rooted in user advocacy, I'm incredibly technical and perform well under pressure.

Sharona's hard skills

​​I'm hands-on, a bookworm, and a fast learner. I'm both geeky and edgy and can communicate with anyone in your company, from CEO to DevOps. My passion for creating delightful content experiences in complex environments is matched by my dedication to continuously expanding my skillset.

Skills & Technologies

AWS / Azure / UNIX / Linux / Android / iOS / Virtual machines / SaaS / LMS / Cyber security / Compliance / CI/CD / Chatbots / AI / LLM / TTS\STT / SQL / Python / REST API / JavaScript / HTML / XML / JSON / SSO / Access Control / Antivirus / MS Office / Figma / Flare / Oxygen / Postman / Frontitude /
Ditto / Voiceflow / Confluence / Notion / Salesforce / Hubspot / Zendesk / Monday / Git / Jira / Looker / UX writing / Technical writing / Product writing / Localization / Marcom / Conversation design / Technical support /
Project management / Team leader / Presale / Post sale

Nationality: German, Israeli

Currently residing in: Tel Aviv, Israel

Open to work in: Israel, Western Europe, and the UK (remote or relocation)

Languages: Hebrew, English, French, German

Fluent
Fluent
Élémentaire
Schlecht
Sharona daydreaming about sleeping

A few of my favorite things

Doggos, carbs, theater, coffee, reading, gardening, tennis, traveling, painting, and sleeping late.

Want to know more?

Chat with Virtual Sharona, the smart assistant I designed to answer all your questions about my career and expertise.

* Virtual Sharona has some bugs due to the Chatbase integration needed for this website. Thanks for understanding!

Some of the organizations I worked for

Salesforce logo
anecdotes logo
Soluto logo
CA Technologies logo
Microsoft logo
Hyro logo
Nexar logo
Hanger logo
Finjan logo
Q-nomy logo
Twist logo
2BCloud logo
Delek US logo
Alooma logo
she codes logo
Appdome logo
IOD logo

What my clients and colleagues say about me

Noa photo

Noah Harel

NLP Engineer Team Lead at Hyro

Sharona's focus on the task at hand, coupled with her understanding of highly technical aspects, resulted in insightful designs for our virtual assistants in healthcare. Her expertise in conversation design and real-world research elevated our projects, challenging traditional approaches to patient care. As an engineer,
I was inspired by her commitment and guidelines to improving UX by considering user experience in every feature I worked on.
Sharona brings a vibrant, creative energy to the workplace, contributing to a positive team dynamic and fun atmosphere.

Roi photo

Roi Amior

Co-Founder & CPO at anecdotes

After looking for a UX writer for months, I finally met Sharona – a true professional, super-talented individual who knows what she does. Sharona joined our product department as the first UX writer and built, hand-in-hand with the head of the studio and the product managers, the entire content design process, an integral part of the product development cycle. Apart from being professional, super technical, and a quick learner, I discovered the person you could not be happier to have in your team – sharp, humble, with a great sense of humor, which adds a unique touch to the team. I strongly recommend Sharona for solving complex UX challenges, specifically in SaaS B2B products, and as a strong addition to any product or design team.

Inna photo

Inna Shtuckmeyster 
Head of Design at anecdotes

Sharona is everything I hoped for in a UX Writer and way more than I could ever have imagined! She is a fast learner, a brilliant UX writer, a team player, and one of the nicest people I've ever met. Her technical background is a huge plus when it comes to writing for complex platforms and her creativity is a huge advantage in general. She asks the right questions, has very quick comprehension and comes up with great, out-of-the-box answers. I can honestly say that the platform is better for her having worked on it. I would highly recommend Sharona and truly hope to work with her again in the future.

Avita photo

Avita Flit

Director of Product Design at Appdome

​I had the chance to work with Sharona on a very intensive project for my company, which includes full Tone of Voice characterization and implementation in the support cycle, marketing elements, and the iPaaS platform. Sharona is a very focused and professional UX writer and a true pleasure to work with. She always understands the needs of the company/client. She is an asset to any team, both professionally and personally.

Danya photo

Dan-ya Shwartz
Former Data Scientist & Growth Expert at Alooma, now at Meta

Sharona is a hard worker, deep thinker type of person. We've had the pleasure of working together on a series of manuals on data analysis. Sharona managed to turn my scrambled technical thoughts into a coherent piece of interesting content, and that was not an easy job to do. If you're looking for someone who is not afraid of deep diving into a new world of unknown content territories, she's your person.

Freelance services

Available in English and Hebrew

Sharona on a pile of books
Sharona dancing on a keyboard
Sharona fitting content to persona

Conversational design

  • UX writing (microcopy)

  • Chatbot / AI assistant design

  • Localization

Tech writing

  • Tech documentation

  • Tech blogging

  • Tech websites

Strategy & guidelines

  • Tone of Voice design

  • Style guides

  • Content experience consultation & localization

Animal slippers
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I can tell your tale of WOW!!!

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